MASTERCRAFT
ART DIRECTION • GRAPHIC DESIGN • INDUSTRIAL DESIGN • RETOUCHING
MasterCraft has been setting the standard in the water-sports boating industry for decades.
For the brand's 50th year anniversary, a special catalog was created to mark that milestone and
unveil the freshly redesigned XStar, the boat that practically created the sport of wakeboarding.
Additional Credits:
Nemo Design
Creative Director - Jay Floyd
Photography - Josh Letchworth, Jack Parker
This 72-page printed piece was created to show off the new XStar's attributes and its capability of throwing down the biggest baddest wake on the water. It's been a pleasure to work with these great folks from Tennessee over the last eight years and help position them as the premium brand in their industry.
